The Vermont non-profit Let’s Grow Kids needed help getting the word out about one alarming statistic: More than half of infants and toddlers likely to need child care in Vermont do not have access to high quality, affordable programs.  Urban Rhino teamed up with this awesome organization to tell realistic stories illustrating how the issue plays out every day all across Vermont. The ad “Tough Choices” was awarded “Best PSA” by the Vermont Association of Broadcasters in 2016, and won a Gold Davey in the 2016 Davey Awards.

CREDITS
CLIENT Let’s Grow Kids
DIRECTOR Nathan Beaman
PRODUCER Cameron Savage 
D.P. Ashton Harrewyn
EDITOR Ben Kalbfeld