Blueprint for Athletes provides actionable diagnostic insights to help committed athletes improve their performance.  As a start-up in 2015, BFA needed an eye-catching launch video that both explained their futuristic service in an interesting way, but also inspired athletes to sign up before the service officially opened to the public.  In tandem Urban Rhino created a content library of videos and still images to kick off their first-ever marketing campaign.

CREDITS
CLIENT Blueprint for Athletes
AGENCY Fuse
DIRECTOR Nathan Beaman
PRODUCER Cameron Savage 
D.P. Ashton Harrewyn
EDITOR Ben Kalbfeld